Short answer: yes, yes you do. Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google. Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you’ll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.

SEO is all about helping Google to better understand your website, while also increasing your authority so you start appearing for the search terms that are most valuable to your business.

The short answer is to do everything that we outlined in this article about SEO audits. Start by identifying the words and phrases that your customers are searching for online, and update your website copy to better reflect those words and phrases. If you sell pizzas, make it easy for Google to understand that your website is about pizza.

The ROI of SEO varies from one industry to the next. How valuable would it be to your business to come up as the top recommendation when your customers are searching for you?

You probably got hit with an algorithm penalty. Google updates their search algorithm every day to provide a better experience for searchers. Part of these updates consists of penalizing websites that go against Google’s rules. There are two major algorithm penalties that could be hurting your search rankings: Panda and Penguin. Panda is a series of updates to Google’s search algorithm focused on eliminating “thin” content from the internet. Think articles that scraped content from other sites, or short articles that are 100-200 words. Penguin is a series of updates to Google’s algorithm aimed at eliminating webspam from search engines. Some classic tactics that could get a site penalized under these updates would be keyword stuffing, paying other websites to link back to you, or getting links from a lot of low-quality websites.

Yes! At Allied Technologies, we offer a 1-month money pay back guarantee. We assure you of a satisfying service delivery but just in case you do not like the turnout of our work, you can always request your money back.