A good SEO strategy for restaurants or any other kind of business always focuses on the correct use of keywords. They are not only the main ingredient in any good SEO recipe but also the best way to reach users who want to eat what you offer and are located close to you.
If your client wants to become known as an establishment that offers good food, a pleasant environment and good service – key points for the success of any restaurant – you have to make it easy for patrons to find the restaurant, and understand who is already searching for this kind of establishment. This can be done by choosing the correct keywords. Take your time on this – it is fundamental for your client’s online success.
Once you’ve got the keywords down, the rest is about using them to be found by the right people. Optimizing the restaurant’s profile in Google My Business improves its chances of appearing whenever a user enters keywords that reveal what cuisine they’re looking for as well as their location. GMB is the ultimate boost to your local search engine optimization strategy.
Restaurant Positioning with Reviews
Differentiating yourself from competitors means gaining a great advantage, but to do so, you need to be where your competitors are – and one of those places is a review site like Yelp. Optimizing the presence of the company on Yelp, which has more than 80 million visitors each month, many of which write reviews about a particular business, is a great way to have a presence where your clients can stand out from competitors.
To open a business profile on Yelp or claim a listing is fairly simple. Your client’s website should clearly reflect its main information: the name of the business, address, telephone and hours of service. This will tell Google that the site has the information that users need to locate it.
Remember these key aspects of SEO for Restaurants:
- Check the loading speed of the website and make sure it’s responsive.
- Keep menus and site content up to date and relevant.
- Use structured data to improve your chances for better positions in search results.
- Claim a profile on all major directories and review sites.
- Pay special attention to monitoring and improving your Google My Business profile.
- Optimize every image you post on the website: include the keyword when possible.
- Interact with your audience through social media and by answering reviews and Q&As.
And if you just don’t have the time to provide this service in house, then consider outsourcing the work to SEO experts like Boostability who will do the heavy lifting for you, all under your own brand.
Now, tell us about you! Is there anything you would add to this guide?